Causr (client project at General Assembly) 

The Challenge

In our final project at General Assembly (GA) a group of three of us were tasked with working with our first real-life client; an application called Causr. The application already existed for IOS and was planning to launch for Android later that year.

The Process

We used the Double Diamond framework within which we tested the application as we received it, conducted user interviews, created user journeys & empathy maps, affinity mapped for design problems, created personas & job stories, conducted design studios and then used Sketch and Invision to redesign the app and tested the prototype over 7 different testing cycles to iterate to the best possible version of itself. 

 

The Solution

Our solution was to allow the application to learn more about the user through a series of questions as well as using imports from Facebook and Linkedin API's to match the users with networkers who were more appropriate. We redesigned the UI & user flows to carry the concept in a more natural manner.